Meet the People Behind Our Success

Our strength lies in the expertise, integrity, and dedication of our team. From financial advisors to client service specialists, each member of our company is committed to guiding you with knowledge, professionalism, and care. Together, we work to deliver trusted solutions and build long-term relationships with every client we serve.

Kadeen Mairs

Founder CEO, Non-Independent Executive Director

Kadeen Mairs is a Jamaican entrepreneur, investor, and philanthropist, widely recognized for his impactful contributions to the island’s financial sector and entrepreneurial ecosystem. He is the Founder and CEO of Dequity Capital Management Limited, a private equity and diversified conglomerate operating as an investment holding company with assets under management exceeding J$4 billion.

Dequity Capital invests across a wide range of industries including, financial services, healthcare, technology, real estate, insurance, media and advertising, among others. The company’s model is built on long-term value creation, disciplined capital allocation, and hands-on strategic support for its portfolio companies. 

At its core, Dequity focuses on acquiring and scaling private businesses with the aim of listing them on the stock exchange, while holding for long-term growth and value returns. Mairs’ investment philosophy is centered around one key belief: “We invest in entrepreneurs, not just companies”. This entrepreneur-first approach has shaped Dequity’s reputation as a true growth partner for founders and operators.

In 2014, Mairs launched Dolla Financial Services, a microfinance institution that became one of Jamaica’s standout IPOs. Listed on the Jamaica Stock Exchange in 2022, the offering was significantly oversubscribed—attracting over 15,000 shareholders and achieving a market capitalization of J$8.8 billion. In July 2023, Mairs stepped down as CEO of Dolla Financial to focus entirely on scaling Dequity Capital.

Mairs holds a Bachelor of Science in Business Administration, and has earned professional certifications including Certified Expert in Microfinance from the Frankfurt School of Finance & Management in Germany, and an Executive Certificate in Private Equity and Venture Capital from Harvard Business School. His areas of expertise include entrepreneurship, organizational transformation, credit and risk management, operational efficiency, and human capital development.

A committed advocate for social impact, Mairs adopted the Grange Hill Health Centre, Jamaica in 2023—donating J$5 million over 5 years to improve healthcare access in his hometown. He is a member of the Forbes Business Council and was named Young Entrepreneur of the Year in 2022 by the Montego Bay Chamber of Commerce Jamaica.



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